Finding a balance between my personal life, work life and blogging has been a chore and a half and there have been several times where I have thought “FUCK IT!” let’s hit delete on all things The Lipstick Daily. I just gave up and let everything go stale.
For years, I have been writing wish lists and product reviews with the occasional outfit post here and there. I found some joy in sharing these posts, but there was something always missing.
I love reading about life topics and did think about writing some for a while, but I just thought that no one would read them. Or that someone, somewhere in the world, would take great offence and then my blog post would go viral for all the wrong reasons. Offending people is not something I want to do whatsoever. So I always watch what I say.
When I decided to write about something a little more personal, I was worried that no one would read it because no one would care about my personal life. I think the first post about my “real life” was My Engagement Story, and it was well received and everyone seemed to love the humour within the piece. In person, I am really sarcastic, quick witted and funny as hell – in my opinion. I also have the tendency to swear like a sailor and speak my mind to a certain point because I like to listen to both sides of a story before sharing my opinion.
With my blog, I was actually scared to show this side of me because I was worried that no one would like that. Turns out… you do. I get more comments about my think pieces and life stories than my “Top Ten Beauty Blah Blah Blahs” which is incredible, because that is where I want to steer my blogging journey.
I have talked briefly about my life and have created think pieces that I love. These include posts like:
Honestly, I thought it was a big risk talking about my opinions in this way. But what I actually want to do is have a discussion, not force my opinions on anyone because that just isn’t cool. Is it?
During this wee journey to find which path to take my blog down, I let my social media suffer and my blog dry up. Actually, I had a complete blogging meltdown, crying over something I felt I had no control over. Then it hit me. I DO have control over this because it is MY blog and it is MY social media and it is MY voice. So, I gave myself a tough talking to and pulled my finger out my arse and started to plan and focus on creating more in depth pieces. I even looked to the blogging Guru that is Vix Meldrew for help. GIRL CRUSH ALERT! This woman is incredible, she makes the most complicated things seem easy and achievable. Unlike some blogging gurus (not meant to sound shady), she replies to private DMs and will help you where she can. On her website she has created so many tools to help all bloggers – I think I have downloaded majority of these bad boys. The biggest issue that I had was that I didn’t know what my “niche” was.
HOW TO FIND YOUR NICHE
I am a plus sized woman who loves fashion, beauty and pizza, but I know that I am not the only woman out there that ticks those boxes. So how can I be unique? My friends and colleagues who read my blog always say how funny I am (tooting my own horn again) and that when I talk to the camera on Instagram or YouTube it feels like they are talking to their best friend as I keep it as real as possible. I am just myself and that’s it. I reached out to Vix for a wee bit of guidance and in just a few messages, she pinpointed EXACTLY what my niche was… ME! Well, more precisely my personality and my unique view on the world.
During this conversation, I really sat there and thought about what it is I actually wanted to gain from my blog and what I wanted to do with it. I want to connect with like-minded people and hopefully help a few people along the way – even if it is means talking about the BEST bleach for that annoying top lip hair that we all have to “deal” with. I want to be friends. I want to be best friends. I want to be real friends. I want to be real. That’s all.
SETTING BLOGGING GOALS
Another bell that rang when I was chatting to Vix was the fact that I have NEVER wrote down – or even thought about – my blogging goals. I sat there and listened to her amazing Podcast and made some notes. It would be an amazing thing if I could financially manage to make my Blog in to my full time job. But I love my job so much that I can’t see myself leaving that behind.
My goals for my blog at the moment would probably be to grown my audience and connect with more people who want to share their real life stories about chin hairs and their unhealthy obsession with pizza. Just me? Cool.
So. Going forward. I want to be more open and real about my thoughts and feelings and I am not going to overthink about offending anyone because I want to start a discussion, not an argument. I want to keep my beauty and fashion pieces more to my Instagram feed and my think pieces to the blog. I need to get back on the YouTube bandwagon because I was doing so well for a while, then I just went in to a big old slump and really struggled to get out of that shit. I will be talking more to all of you on my Instagram stories too.
So if you do not follow me on there yet, then what are you waiting for, a personalised invite? Well, here it is:
Let’s connect via BlogLovin’ and start a discussion!